Green Business Bureau – Set Your Company Apart From The Crowd
These days I decided to take a walk to my daughter’s school (something a bit unusual, but not unreasonable since the gas prices went up) for a change. I was totally enjoying the break from my little office routine when it hit me — ” my neighborhood has changed. Too many small businesses had just vanished and on their windows were signs: “For lease”
Being a small business owner myself, I know how fragile a startup can be, how easily your marketing efforts could be lost in this noisy world. There’s an ocean of businesses out there, and everybody is fighting for survival.
There is 1 really clever way which I strongly recommend: Use Humor! Clever humor is always appreciated and if you can make your clients smile, they will always come back to you.
Before you start, ask your self:
1. What may be the main message I wish to send about my services, products, company? 2. Who are my customers? 3. What’s my point of difference and how can I use humor?
Once you’re clear on your goals, there are lots of simple, efficient ways to add humor and make you stand out:
1. Get a Cartoon Logo: The logo is the very face of your business. You’ll have to be really careful (read: not cheap) when you decide on a logo style. A lot of places use the exact same fonts, the same colors, the same globe and whatnot. The final result? The all look the same. So set yourself apart — get a custom drawn cartoon logo. There are too many advantages to mention, but I’ll give you just one example: check out Eskimo Joe’s in Stillwater, Oklahoma. His owner Stan Clark started with a easy Eskimo and dog cartoon logo design, created by an amateur designer. These days Eskimo Joe’s is really a multi-million dollar clothing organization with t-shirt sales only surpassed by the Hard Rock Cafe! Now, that’s amazing!
2. Humor advertising: It goes without saying – humor, at least in advertising, sells as much as sex. Just turn on the TV and observe. Do you know that the new Apple marketing campaign (Mac vs PC) is most likely the most effective 1 ever? Why? Simply because it is funny, and individuals remember it. But there is much more to advertising.
Of course, there is a lot more that should go into building a prosperous small business. But my point is – work hard, work smart and get noticed!
Good luck!
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If you want to read more on how this program can help you, check this article out: Green Business Bureau.
