Was The Ionic Breeze Air Purifier Just A Big Fat Lie That Eventually Annihilated The Sharper Image?

Remember all those commercials about the Ionic Breeze air purifier? They also made appearances at Radio Shack and The Sharper Image stores. Then they were gone, along with The Sharper Image, for the most part. Researching the Ionic Breeze air purifier on the net will very quickly yield two facts: the original Ionic Breeze air purifier is nearly impossible to find, and there are a bunch of folks out there that feel The Sharper Image lied about it. Yet, if you look at the reviews from the people that actually bought one, you’ll see that they’re generally favorable. Let’s take a look at some of the claims that eventually killed the original Ionic Breeze air purifiers, and put them into perspective.

Ionic Breeze Air Purifiers Do Not Clean The Air As Well As HEPA Air Purifiers

The Sharper Image never claimed that the Ionic Breeze cleaned the air as well as True HEPA purifiers. Like good business people, they avoided the subject of efficiency altogether, for the most part. The stuff hit the fan when Consumer Reports said the Ionic Breeze silent air purifier cleaned only 30% of pollution out of the air. However, you have to consider that 100% of the polluted air will have to pass in and out of the machine quite a few times. Getting something 30% clean over and over again will, after time, get you almost to 100%. No, it’s not as efficient, but one could say that ionic air purifiers, if given plenty of time, will do the job just as well as anything. They’re also much cheaper to purchase, operate, and maintain. Also, don’t forget that Consumer Reports only compared to True HEPA air purifiers as opposed to the much more common HEPA-type purifiers. HEPA-type air purifiers have no particular efficiency, while True HEPA machines are out of reach for many consumers.

Some Say The Ionic Breeze Produces Polluted Air

This comes from the idea that ionic air purifiers produce a dangerous amount of ozone when doing their job. This simply is not true. The confusion comes from ozone generators, which work in a fashion somewhat similar to ionic air purifiers, but produce far more ozone. In fact, Consumer Reports even said that the Ionic Breeze air purifier produces under 50ppb of ozone, which meets HEPA guidelines. For what it’s worth, the original Ionic Breeze air purifier passed every HEPA guideline, except for efficiency.

The Ionic Breeze Air Purifier Caused The Sharper Image To Go Bankrupt

The Sharper Image did end up filing for bankruptcy in 2008, but not due to lack of sales. The reason they went under is because The Sharper Image was a publicly traded company, and their reputation had been so badly damaged that the price of their stock plummeted to well under a dollar per share. Even at the time of bankruptcy, the company actually had over $50 million equity, not including liquid cash. They simply couldn’t overcome the bad publicity, regardless of the quality of their products.

Have Ionic Air Purifiers Improved Since Then?

Newer ionic air purifiers aren’t significantly different from the original as the concept behind was not only simple, but effective, and wouldn’t be easy to improve. Simply put, ionic air purifiers effectively, though slowly, clean air pollution just fine, and they do it quite cheaply. The original Ionic Breeze itself might be hard to find, but newer versions of it as well as the Ionic Pro air purifier and various generics are still easily obtainable.

Want to learn more about the ionic air purifier? Visit Ionic Air Purifier Info.

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